| Name | Develop and improve products |
| Legal text | To develop new products and improve products vendors can: ● Use information to improve their existing products with new features and to develop new products ● Create new models and algorithms through machine learning Vendors cannot: ● Conduct any other data processing operation allowed under a different purpose under this purpose |
| User-friendly text | Your data can be used to improve existing systems and software, and to develop new products |
| Vendor guidance | ● Allowable Lawful Bases: Consent, Legitimate Interests ● You may only process information here for the explicit purpose of product improvement or new product development. ● Do not conduct any other data processing operation, such as improving individual user profiles, allowed under a different purpose under this purpose – you must obtain a lawful basis for that purpose. ● [with Feature 1] Develop and improve products by matching and combining data obtained offline with the data obtained online. ● [with Feature 2] Develop and improve products by linking different devices. ● [with Feature 3] Develop and improve products by using an identifier obtained by receiving and using automatically sent device characteristics. ● [with opt-in for Special Feature 1] Develop and improve products by processing precise geolocation previously stored or made available in the moment. ● [with opt-in for Special Feature 2] Develop and improve products by using an identifier obtained by actively scanning device characteristics. |
source: IAB Europe
