| Name | Select personalised ads |
| Legal text | To select personalised ads vendors can: ● Select personalised ads based on a user profile or other historical user data, including a user’s prior activity, interests, visits to sites or apps, location, or demographic information. |
| User-friendly text | Personalised ads can be shown to you based on a profile about you ads that are relevant to you |
| Vendor guidance | ● Allowable Lawful Bases: Consent, Legitimate Interests ● Requires having obtained consent or met requirements for processing under a legitimate interest for Purpose 2 (Basic ads) to be used ● This purpose is intended to enable these processing activities:○ Select ads based on a personalised ads profile ○ Select an ad based on retargeting criteria ○ Select an ad based on negative targeting criteria tied to a profile ○ Select dynamic creative based on an ad profile, or other historical information ● Selecting and/or ads based on ad frequency and ad sequence may be done on the basis of Purpose 2, and do not require Purpose 4. ● [with Feature 1] Select a personalised ad, based on a personalised ads profile, by matching and combining data obtained offline with the data stored in an online profile. ● [with Feature 2] Select a personalised ad, based on a personalised ads profile, by linking different devices. ● [with Feature 3] Select an ad based on a personalised profile associated with an identifier obtained by receiving and using automatically sent device characteristics ● [with opt-in for Special Feature 1] Select an ad based on precise geolocation previously stored ● [with opt-in for Special Feature 2] Select an ad based on a personalised profile associated with an identifier obtained by actively scanning device characteristics. ● If you use a single profile for both personalised ads and personalised content, users will need to grant the appropriate legal bases for both purpose 4 and purpose 6. |
source: IAB Europe
